UF FALLING GATORS

CASE STUDY: SKYDIVING COLLECTOR'S KIT

 

Assigned to research a niche group in the Gainesville, Florida community, I discovered the UF Falling Gators, the University of Florida's skydiving club. After identifying the lack of new annual recruits as a continuous issue, I created an educational infographic and collector's coin set to encourage new members to join and maintain their commitment.

SKILLS

 

Research

Branding

Product Design

Package Design

MY ROLE

 

Solo project—Research and analysis, concept, production of product design

PROCESS

Laser cutters were used to engrave colored plexiglass and to ensure accurate cuts on the multi-layered infographic poster. Additionally, each coin was hand-painted.

 

FINAL OUTCOME

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