UF FALLING GATORS
CASE STUDY: SKYDIVING COLLECTOR'S KIT
Assigned to research a niche group in the Gainesville, Florida community, I discovered the UF Falling Gators, the University of Florida's skydiving club. After identifying the lack of new annual recruits as a continuous issue, I created an educational infographic and collector's coin set to encourage new members to join and maintain their commitment.
SKILLS
Research
Branding
Product Design
Package Design
MY ROLE
Solo project—Research and analysis, concept, production of product design
PROCESS
Laser cutters were used to engrave colored plexiglass and to ensure accurate cuts on the multi-layered infographic poster. Additionally, each coin was hand-painted.
FINAL OUTCOME
