MAJOR LEAGUE BASEBALL

COLLECTION OF WORK

 

During the summer of 2019, I had the privilege of interning at Major League Baseball Advanced Media in New York, NY. Working as a graphic designer for the Gaming & VR Department, I created multiple event graphics promoting MLB's video games R.B.I. Baseball 19Home Run Derby Mobile, and Home Run Derby VR

Some of the following graphics were created to promote the games alongside the 2019 All-Star Game or the 2019 Little League World Series. I was also tasked with copywriting the social media campaign across all MLB gaming accounts and Twitch for the Home Run Derby VR competition.

SKILLS

 

Environmental Design

Layout

Social Media Marketing

Photo Editing

Product Photography

Copywriting

MY ROLE

 

Created ads, event graphics, promotional designs, and copywrote articles and social media posts with visual critique and editing input from senior team members.

FINAL OUTCOME

 

2019 HOME RUN DERBY VR CHAMPIONSHIP

 

I created four batting cage wrap graphics used at the 2019 Home Run Derby VR Championship. The event was featured as part of PLAY BALL PARK during the 2019 All-Star Game weekend, with the final championship live-streamed online.

Some more miscellaneous projects for the All-Star Game: A photo backdrop and photo booth props for Instagram-worthy pics, a product shoot of the champion's trophy, and a collection of ads promoting Home Run Derby VR on a website roadblock featured on mlb.com.

 

Copywriting included writing the game summaries featured in MLB All-Star Game 2019 Digest and a blog post promoting R.B.I. Baseball 19's Xbox One X sweepstakes and iOS sale for the All-Star Game, posted on MLB's site for the video game.

ALL-STAR BALLOT 2019 FOR THE 2019 ALL-STAR GAME

 

In order to hype up fans to vote for their favorite players for the 2019 All-Star Game, I created graphics promoting R.B.I. Baseball 19's featured players to be selected for the All-Star Ballot.

 
 
 

2019 LITTLE LEAGUE WORLD SERIES VR

 

To promote Home Run Derby VR at the 2019 Little League World Series, I designed the on-deck circle for players who are awaiting their turn to bat.

RIVALRY GAMES

 

For heated rivalry games, I designed hype graphics for fans on social media. The following showcases the Chicago Cubs face off against the St. Louis Cardinals and was created to promote the game and the player availability in R.B.I. Baseball 19.

 
 

ALEX BREGMAN DEBUT ANNIVERSARY

To celebrate R.B.I. Baseball 19 American cover star Alex Bregman's three-year anniversary of his MLB debut, a wallpaper highlighting the Houston Astros player was distributed on social media.

ADVERTISING GRAPHICS

The following advertisements are highlights from dozens of graphics created throughout my time at MLB promoting R.B.I. Baseball 19 and Home Run Derby Mobile.

 

Included are callout ads for price changes on games, as well as in-app sales coinciding with ongoing tournaments and holidays.

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