Better Bus

Client: Washington Metro Area Transportation Authority (WMATA)
Produced at: Kimley-Horn and Associates

Better Bus is Metro’s jumpstart initiative to improve Metrobus service across the region, launching major changes such as a completely redesigned bus network and new route names. My team developed the visual branding, public engagement materials, and everything in between, from surveys and educational videos to project branding and public-facing informational resources.

 

Through research, planning, and community feedback, the 2025 Better Bus Network was designed to provide more frequent service, better connections, and improved accessibility, especially for Equity Focus Communities. This project ensures a faster, more reliable, and easier-to-use transit system, shaping the future of public transportation.

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Visit the Better Bus project website or view the Network Redesign Final Summary Report to learn more about the project.